from the time of birth, we are trying to find our way in the world. to be able to understand each other and communicate properly with one another is our ultimate goal as human beings. design is about interpreting what a person wants to communicate and refining that interpretation, through research, development and ubiquitous intuition. a designer is "like water", constantly flowing towards the truth, a.personal.journey.
i was born in the sub arctic climate of northern Alberta Canada. on average, january is one of the coldest months of the year. my birth date was no exception, the day my mum brought me home it was around minus forty degrees celsius. people talk about Canadians as having a sense of humour because of the cold we deal with for a lot of the year. while I wasn't born a famous Canadian Comedian, i was certainly born with the gift of imagination and artistic ability, born.to.design.
my name is Dylan.McLernon, I live in Edmonton AB.Canada and i.design. what is it i.design, you might be asking yourself? well, to answer your question, i'm a graphic.designer and also a web.designer. i specialise in print.design, which includes business.identity and various other visual.communications. amalgamate print.&.web savvy with passion.&.talent , you get a potent combination for hire.
problem: designers are always faced with a problem, our job is to reveal solutions to that problem. the problem in the gallery to
the left? how to create the representation of a zebra from the letterform zed in only 5 steps, including the original letterform?
solution: often the case with logotype, a good start would be choosing the right typography. i chose a cursive typography as my starting point, with it's natural attributes i was able to transform the zed using only 5 steps to create the representation of a zebra.